Angel Fund

Willamette MBA

Archive for March, 2019

Choosing Ventures that Might be Valuable: Lightning »

  In the new venture world, being struck by lightning is not always a bad thing. In fact, it’s exactly what we hope for. In my last post, I talked about what distinguishes effectual startups from causal startups, and why we believe effectual heuristics help a new venture survive. But what happens after a company […]

Choosing Ventures that Might not Die: Effectuation »

  Being in an MBA program and encountering the concept of “effectual entrepreneurship” for the first time can be jarring. Effectuation is everything corporate finance is not. We are used to the “causal” thinking of large and established businesses, where deep pockets require extensive planning and oversight, and obviate the need for a more flexible […]