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Valentine’s Day in Japan (バレンタインデー)

Posted by: anave | February 12, 2009 Comments Off |

A survey has revealed that Valentine’s Day is the day of the year Japanese eat the most chocolate. About 20 percent of annual chocolate consumption is consumed on the Valentine’s Day in Japan.
In 1960, Morinaga, one of Japan’s biggest confectionery companies, started the present custom that women give chocolates to men. The day has also given many people an opportunity to declare their love. However, presents other than chocolates, such as candies, flowers, or going to eat dinner are not common, unlike Valentine’s Day in the United States.
Recently it has become a social obligation for many women to give chocolates to all male co-workers. This is known as giri-choko (義理チョコ), from the words giri (“obligation”) and choko, (“chocolate”). This contrasts with honmei-choko (本命チョコ): chocolate given to a person dear to their heart. Friends, especially girls, may also exchange chocolate referred to as tomo-choko (友チョコ), from tomo meaning “friend”.
Usually, women spend between $50 and $100 on chocolate for people they like or they even hand-make chocolates. On the other hand, women spend less than $10 on chocolate for their co-workers and friends. While male look forward to Valentine’s Day each year, in fact, about 70 percent of women wish the custom would disappear. Many Japanese women now give themselves expensive chocolates as a reward.
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Petit Chateau Rouge by Pierre Ledent. : 2980yen
Valentine’s Day has actually started to change recently in Japan. But as for me, it is still a lovely common practice to thank people and presents chocolates to them. I’m excited about it – - especially since chocolate lovers can expect delicious and fabulous chocolates on the sweetest day of the year!!

under: Culture

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